Executive Certificate
Piloter la stratégie de sa business unit - Paris
- Paris – Jouy-en-Josas Campus
- Apr 20 2026
- 12 days
- French
- 17900.00 €*
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Executive Short Program
Comprendre et déployer les technologies IA pour créer de la valeur Comprendre et déployer les technologies IA pour créer de la valeur
This program explores the strategic integration of artificial intelligence to maximize organizational efficiency and economic performance. Through an analytical approach and in-depth case studies, participants will learn how to identify opportunities for automation, process optimization, and enhanced decision-making. The focus will be on value creation through productivity improvement, cost reduction, and innovation in operational models. A rigorous methodology will be used to assess the impact of AI technologies and to develop tailored strategies that ensure a sustainable competitive advantage.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
2 days
Format:
In-class
Next start(s):
Jun 02 2025
Language(s):
French
Cost:
3 000 €*
Objectives
- Understand the fundamentals of AI and data, and their strategic applications in business.
- Optimize processes by integrating AI to improve efficiency and productivity.
- Strengthen decision-making by leveraging data analysis and predictive AI.
- Assess the economic and organizational impact of AI technologies.
- Develop an AI strategy aligned with a company’s challenges and capabilities.
Program
History – Technologies – Machine Learning – Neural Networks – Generative AI
Prompt Engineering – Specialized AIs – Agents
AI Strategic Matrix – MAVATIC Methodology – Change Management
Application of concepts and methodologies to a traditional industry to improve operational efficiency and enhance economic performance
Experience sharing from a Data/AI leader
Capitalization
The program is eligible for capitalization towards the certificate: "Piloter la stratégie de sa business unit - Paris"
Profile
Who is this program for? Is it right for you?
Participant Profile
Executives, strategic managers, innovation directors, digital transformation leaders, and strategy consultants. The program requires management experience and an understanding of economic challenges. No technical skills in AI are required.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Participant Satisfaction and Success Rate
4,3 / 5*
*Average satisfaction rating given by participants (on a scale from 1 to 5) over the past year.
100% success rate, recorded during the same period.
100% success rate, recorded during the same period.
Faculty
François CAZALS
Adjunct Professor
AI is reshaping our strategic benchmarks. In this program, we don’t just talk about it — we put it into perspective, challenge it with your real-world issues, and explore it hands-on together. My goal is simple: to give you the keys to turn AI into a strategic asset, not a constraint.
Learning methods & Evaluations
Pedagogy :
Our approach combines conceptual input, real-life case studies, and collaborative workshops. Participants will immediately apply the concepts covered in the training through hands-on scenarios and guided discussions. The learning experience is dynamic, rooted in practice, and enriched by peer exchange.
Evaluation methods :
Participants will be assessed through several methods:
- Individual introductory and concluding quizzes (MCQs)
- Participation and output during exercises and case studies
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
