Executive Short Program
Construire une stratégie Data et IA
- Paris – Jouy-en-Josas Campus
- Oct 01 2025
- 2 days
- French
- 3000 €*
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Executive Short Program
IA & data en marketing et ventes IA & data en marketing et ventes
Dive into the fascinating world where data and AI are reshaping marketing. In 4 intensive days, we'll move beyond theory to build tangible solutions together. You'll leave not just with concepts, but with tools that will reinvent how you connect with customers. Ready to become the data strategist your team needs?
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Sep 16 2025
Language(s):
French
Cost:
5 900 €*
Objectives
- Monitor technological trends to identify suitable digital solutions
- Analyze data and use AI to provide value-creating recommendations
- Use digital tools to enhance cross-functional collaboration with stakeholders
- Structure and govern marketing data to optimize its use and ensure its reliability
- Design and deploy AI agents for customer support and sales assistance
- Develop a strategic data & AI roadmap to guide actions aligned with business priorities
Program
- Data as the “oil” of business
- Data quality and governance
- Data architecture and data mesh
- Practical exercise using Excel (Power Query).
- Data product innovation in large organizations
- Product ownership and stakeholder management
- Fundamentals of data science and machine learning
- Workshop on designing a data product.
- Technical architecture of data
- Data project management and governance
- Product data and data ownership
- Practical case study - Experience feedback.
- Understanding generative AI
- Designing AI agents
- Development - Hands-on
- Implementation and evaluation
Profile
Who is this program for? Is it right for you?
Participant Profile
This program is designed for several types of profiles, such as:
- Sales Director, VP Sales, Revenue Manager
- Manager/Director of a marketing or sales team
- CRM, acquisition or loyalty manager
- Involved in transforming your sales approach using AI
- Managing digital transformation projects
- Currently engaged in developing innovative data products
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Axel TASCIYAN
Senior Director – Publicis Sapient
Dive into the fascinating world where data and AI are reshaping marketing. In 4 intensive days, we'll move beyond theory to build tangible solutions together. You'll leave not just with concepts, but with tools that will reinvent how you connect with customers. Ready to become the data strategist your team needs?
Learning methods & Evaluations
Pedagogy - Intensive program combining:
- 60% practical workshops, case studies, hands-on sessions, experience feedback, group work, personalized support, and inter-session tasks.
Evaluation:
Using fictional or real companies, the participant must do:
- A case study
- Practical exercises
- Group Presentation
- Oral Participation
- Quiz Group Practical Project
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP*: The program is eligible for the skill block RNCP 39272BC01 – "Utiliser les outils / solutions digitales et numériques adaptées à la stratégie Marketing", linked to the RNCP title 39272 – "Diplôme en Marketing".
Date of registration with the RNCP: 05/07/2024
Certifying body: Higher Education Institution HEC Paris)
*National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
