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Executive Education

marketing digital marketing digital

Program overview

 

This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into the core of digital strategy, select the best acquisition channels, enhance the visibility and influence of your brand through relevant content marketing, master the complexity of social networks, and establish a data-driven management of your digital performance. In a hands-on training focused on practical application, come acquire strategic and methodological insights, along with essential tools for optimizing your digital performance.

Marketing digital

Format: In class: July 1st & november 18. 2024
Duration: 4 days
Language(s): French
Next start(s):
Cost: 5700 €*
Place(s): Paris – Jouy-en-Josas Campus

The program is aimed at:

Directors and managers in marketing and digital; communication directors; entrepreneurs and business executives with confirmed experience in marketing and knowledge of digital marketing fundamentals.


Download the brochure

 

* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 

Objectives

 

Design and deploy a digital acquisition strategy


Define and implement the framework of marketing campaigns across all digital channels


Set relevant objectives, determine target audiences, identify actions and metrics


Define and rely on a content strategy for each channel

Program


Develop your digital strategy - Identify your digital targets, analyze customer journeys and touchpoints, select acquisition channels : SEO, SEA, SEM, programmatic, content, and define your digital objectives.

Attract, convert, engage, and retain - Brand content, marketing automation, marketing and sales collaboration, CRM.

Digital communication and sales - Choose social platforms and sales channels, develop campaigns, manage brand reputation, and community engagement.

Manage and measure your digital performance - Use data to optimize decisions and implement KPIs and dashboards for team support.


Academic direction

Cécile Viniane
CÉCILE VINIANE
Adjunct Professor, HEC Paris
Gachoucha Kretz
Gachoucha Kretz
Associate Professor (Education Track) of Marketing

Learning methods

 

This is an active pedagogy that emphasizes exchange and the appropriation of concepts and methodologies through cases and practical workshops, conducted in teams. Strategic reflection is prioritized before any marketing decision, fostering a greater sense of perspective.

Capitalization   capitalisation certificat

The program is eligible for capitalization towards the Marketing & Digital Certificate  . 

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Register for the program

 

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Contact

Capucine MAITRE
Program Advisor Marketing, Sales & Business Development