Faculty & Research
Data Analytics and the Digital Delivery of Higher Education Courses
25 Apr
2025
2:00 pm - 3:30 pm
Jouy-en-Josas
English
Participate
Information Systems and Operations Management
Speaker: Michael D. Smith, from Carnegie Mellon University
Room Bernard Ramanantsoa
Abstract
In this talk I plan to discuss why external market forces will increase the digital delivery of higher education courses, and why digital delivery—and the resulting opportunities to use data analytics to understand student needs and personalize courseware to meet those needs— represents a unique research opportunity for those of us in the business school. I'll then discuss an ongoing research project with Pedro Ferreira, Mi Zhou, and a fabulous doctoral student Yi-Yun Chu, as an example of how IS researchers might explore this new area of data-driven education.