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Valeria STOURM

Assistant Professor

Marketing

stourmv@hec.fr http://www.valeriastourm.com
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Biography

Valeria Stourm is an Assistant Professor at HEC Paris. She holds a PhD in Marketing from the Wharton School at the University of Pennsylvania. Her research on loyalty programs and digital advertising has earned prestigious recognitions. She won AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, and was Finalist for the 2015 Paul E. Green Award and for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice". Her research was also selected as finalist for the Marketing Science Institute 2018-2020 Research Priorities Working Paper Competition. In recognition of her innovations in pedagogy, she received the HEC Foundation's Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. 

Visit www.valeriastourm.com for a CV and more details.

 

 

 

 

 

Scientific articles

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, Forthcoming, (in coll. with E. T. BRADLOW)

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Cahier de Recherche du Groupe HEC , 2020

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

Cahier de Recherche du Groupe HEC , 2017

Scientific articles

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, Forthcoming, (in coll. with E. T. BRADLOW)

Working papers

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Cahier de Recherche du Groupe HEC , 2020

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

Cahier de Recherche du Groupe HEC , 2017

Education

  • Ph.D., Marketing, The Wharton School, University of Pennsylvania - USA
  • Master of Science, Marketing, The Wharton School, University of Pennsylvania - USA
  • Bachelor of Science, Marketing, The Wharton School, University of Pennsylvania - USA

Academic appointments

Academic Responsibilities at HEC

  • 2016- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • American Marketing Association

Awards & honors

  • 2022 Prix Bruno Roux de Bezieux pour l'initiative pedagogique
  • 2020 Finalist, 2020 Weitz-Winer-O'Dell Award
  • 2018 Finalist, MSI 2018-2020 Research Priorities Working Paper Competition
  • 2017 HEC Foundation research grant
  • 2016 Finalist for 2015 Paul E. Green Award
  • 2016 Donald R. Lehmann Award for the best dissertation based paper published
  • 2015 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention
  • 2015 AMA Mathew Joseph Emerging Scholar Award, honorable mention