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Valeria STOURM

Assistant Professor

Marketing

 Profile picture

Biography

Valeria Stourm is an Assistant Professor at HEC Paris since 2016. She holds three degrees from the Wharton School at the University of Pennsylvania: a PhD in Marketing, an MS in Marketing, and a BS in Economics.

Professor Stourm currently works on two streams of research. The first provides insights into emerging types of loyalty programs using empirical models of consumer behavior, and explores how to refine loyalty programs by taking into account their societal impact. The second stream focuses on how firms which rely on marketing analytics (often from loyalty program data) can strategically react to recent changes in privacy regulations and concerns. She has also published on how to better price online display advertising to encourage more effective and less annoying ads.

Stourm's research has been published in Journal of Marketing Research, International Journal of Research in Marketing, and Marketing Letters. Her work has earned prestigious recognitions: her publication “Stockpiling Points in Linear Loyalty Programs” was the winner of AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, was Finalist for the 2015 Paul E. Green Award, and was Finalist for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice". She also received honorable mentions for the AMA Mathew Joseph Emerging Scholar Award (2015) and the MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2015), and her other work in progress has also been selected as Finalist for the MSI 2018-2020 Research Priorities Working Paper Competition.

Professor Stourm currently teaches marketing analytics courses at HEC's Grand Ecole and Doctoral programs. She is the course coordinator for the core Marketing Science courses. Professor Stourm serves as a reviewer for leading business journals. She has worked in digital media research at Yahoo! Marketplace Architecture, in investment banking at Morgan Stanley in New York, and in investment management and executive consulting.

Visit www.valeriastourm.com for a CV and more details.

 

 

 

 

 

Scientific articles

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, Forthcoming, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Scientific articles

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, Forthcoming, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Working papers

Education

  • Ph.D., Marketing, The Wharton School, University of Pennsylvania - USA
  • Master of Science, Marketing, The Wharton School, University of Pennsylvania - USA
  • Bachelor of Science, Marketing, The Wharton School, University of Pennsylvania - USA

Academic appointments

Academic responsabilities at HEC

  • 2016- Member of GREGHEC (CNRS) HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • American Marketing Association

Awards & honors

  • 2020 Finalist, 2020 Weitz-Winer-O'Dell Award
  • 2018 Finalist, MSI 2018-2020 Research Priorities Working Paper Competition
  • 2017 HEC Foundation research grant
  • 2016 Finalist for 2015 Paul E. Green Award
  • 2016 Donald R. Lehmann Award for the best dissertation based paper published
  • 2015 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention
  • 2015 AMA Mathew Joseph Emerging Scholar Award, honorable mention