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Valeria STOURM

Assistant Professor

Marketing

 Profile picture

Biography

Valeria Stourm is an Assistant Professor at HEC Paris. Her research focuses on externalities in Customer Relationship Management. Within this scope, she has work on customer behavior in loyalty programs, the intersection between customer-level marketing analytics with privacy, environmental sustainability and inequality, as well as in the sharing economy and digital advertising. 

Her research has earned prestigious recognitions: she was selected as Winner for AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, was finalist for the 2015 Paul E. Green Award and for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice", and received multiple honorable mentions. Her research was also awarded as Finalist for the Marketing Science Institute 2018-2020 Research Priorities Working Paper Competition, and was selected among the top 10 papers from the competitive 11th Triennial Choice Symposium. 

With regards to teaching, in recognition of her innovations in pedagogy, she received the HEC Foundation's school-wide teaching innovation prize, the Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. The award was granted unanimously by a jury of HEC Alumni. 

She holds a PhD in Marketing, and MS and BS from the Wharton School at the University of Pennsylvania.

 

Personal website: www.valeriastourm.com 

 

 

 

 

 

Scientific articles

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, June 2023, vol. 40, n° 2, pp 276-293, (in coll. with E. T. BRADLOW)

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Scientific articles

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, June 2023, vol. 40, n° 2, pp 276-293, (in coll. with E. T. BRADLOW)

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Education

  • Ph.D., Marketing, The Wharton School, University of Pennsylvania - USA
  • Master of Science, Marketing, The Wharton School, University of Pennsylvania - USA
  • Bachelor of Science, Marketing, The Wharton School, University of Pennsylvania - USA

Academic appointments

Academic Responsibilities at HEC

  • 2016- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • American Marketing Association

Awards & honors

  • 2022 Prix Bruno Roux de Bezieux pour l'initiative pedagogique
  • 2020 Finalist, 2020 Weitz-Winer-O'Dell Award
  • 2018 Finalist, MSI 2018-2020 Research Priorities Working Paper Competition
  • 2017 HEC Foundation research grant
  • 2016 Finalist for 2015 Paul E. Green Award
  • 2016 Donald R. Lehmann Award for the best dissertation based paper published
  • 2015 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention
  • 2015 AMA Mathew Joseph Emerging Scholar Award, honorable mention