Valeria STOURM

Valeria Stourm is an Assistant Professor at HEC Paris. Her research focuses on externalities in Customer Relationship Management. Within this scope, she has work on customer behavior in loyalty programs, the intersection between customer-level marketing analytics with privacy, environmental sustainability and inequality, as well as in the sharing economy and digital advertising. 

Valeria has published in Marketing's most prestigious journals including Marketing Science and Journal of Marketing Research. Her research has earned prestigious recognitions: she was selected as Winner for AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, was finalist for the 2015 Paul E. Green Award and for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice", and received multiple honorable mentions. Her research was also awarded as Finalist for the Marketing Science Institute 2018-2020 Research Priorities Working Paper Competition, and was selected among the top 10 papers from the competitive 11th Triennial Choice Symposium.  

With regards to teaching, in recognition of her innovations in pedagogy, she received the HEC Foundation's school-wide teaching innovation prize, the Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. The award was granted unanimously by a jury of HEC Alumni. 

She holds a PhD in Marketing, and MS and BS from the Wharton School at the University of Pennsylvania. She has AI (Artificial Intelligence) experience building and coding autonomous vision-based vehicle robots at NASA's AMES Research Center.

Personal website: www.valeriastourm.com