Valeria STOURM

Valeria Stourm is an Assistant Professor at HEC Paris. Her research focuses on customer behavior in loyalty programs, the sharing economy, and the intersection between customer-level marketing analytics with privacy, environmental sustainability and inequality. She has also published work on digital advertising. 

Her research has earned prestigious recognitions: she won AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, and was finalist for the 2015 Paul E. Green Award and for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice". Her research was also selected as finalist for the Marketing Science Institute 2018-2020 Research Priorities Working Paper Competition. Her work on the intersection of marketing analytics in loyalty programs with privacy, sustainability and inequality was selected to be published from the selective 11th Triennial Choice Symposium in 2019. 

Valeria's has also been honored with teaching recognitions: in recognition of her significant innovations in pedagogy, she received the HEC Foundation's school-wide teaching innovation prize, the Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. The award was granted unanimously by a jury of HEC Alumni. 

She holds a PhD in Marketing, and MS and BS from the Wharton School at the University of Pennsylvania. 

You can read her most recent publication here: 

https://doi.org/10.1016/j.ijresmar.2022.08.003

Visit www.valeriastourm.com for a CV and more details.