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Valeria STOURM

Assistant Professor

Marketing

 Profile picture

Biography

Valeria Stourm is an Assistant Professor at HEC Paris. She holds three degrees from the Wharton School at the University of Pennsylvania: a PhD in Marketing, an MS in Marketing, and a BS in Economics. 

Professor Stourm’s main area of research provides insights into emerging types of loyalty programs using empirical models of consumer behavior.  She has also published on how to better price online display advertising to encourage more effective and less annoying ads. 

Stourm's research has been published in Journal of Marketing Research and International Journal of Research in Marketing, and has earned important recognitions: her publication “Stockpiling Points in Linear Loyalty Programs” was the winner of AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ” and was named Finalist for the 2015 Paul E. Green Award. She received honorable mentions for the AMA Mathew Joseph Emerging Scholar Award (2015) and the MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2015). She is a Finalist for the MSI 2018-2020 Research Priorities Working Paper Competition. She is currently co-organizing an interdisciplinary workshop on loyalty program research with thought-leaders around the world for the 11th Triennial Invitational Choice Symposium. 

Professor Stourm currently teaches marketing analytics courses at HEC's Grand Ecole and Doctoral programs. Professor Stourm has served as a reviewer for leading business journals and is a member of the American Marketing Association (AMA) since 2014. She has worked in digital media research at Yahoo! Marketplace Architecture, in investment banking at Morgan Stanley in New York, and in investment management and executive consulting.

Visit www.valeriastourm.com for a CV and more details.

 

 

 

 

 

Scientific articles

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Scientific articles

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Education

  • Ph.D., Marketing, The Wharton School, University of Pennsylvania - USA
  • Master of Science, Marketing, The Wharton School, University of Pennsylvania - USA
  • Bachelor of Science, Marketing, The Wharton School, University of Pennsylvania - USA

Academic appointments

Academic responsabilities at HEC

  • 2016- Member of GREGHEC (CNRS) HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • American Marketing Association

Awards & honors

Membership in Academic or Professional Organisation

  • 2018 Finalist, MSI 2018-2020 Research Priorities Working Paper Competition
  • 2017 HEC Foundation research grant
  • 2016 Finalist for 2015 Paul E. Green Award
  • 2016 Donald R. Lehmann Award for the best dissertation based paper published
  • 2015 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention
  • 2015 AMA Mathew Joseph Emerging Scholar Award, honorable mention