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Valeria STOURM

Assistant Professor

Marketing

 Profile picture

Biography

Valeria Stourm is an Assistant Professor at HEC Paris. Her research focuses on customer behavior in loyalty programs, the sharing economy, and the intersection between customer-level marketing analytics with privacy, environmental sustainability and inequality. She has also published work on digital advertising. 

Her research has earned prestigious recognitions: she won AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ”, and was finalist for the 2015 Paul E. Green Award and for the 2020 Weitz-Winer-O'Dell Award for "the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice". Her research was also selected as finalist for the Marketing Science Institute 2018-2020 Research Priorities Working Paper Competition. Her work on the intersection of marketing analytics in loyalty programs with privacy, sustainability and inequality was selected to be published from the selective 11th Triennial Choice Symposium in 2019. 

Valeria's has also been honored with teaching recognitions: in recognition of her significant innovations in pedagogy, she received the HEC Foundation's school-wide teaching innovation prize, the Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. The award was granted unanimously by a jury of HEC Alumni. 

She holds a PhD in Marketing, and MS and BS from the Wharton School at the University of Pennsylvania. 

You can read her most recent publication here: 

https://doi.org/10.1016/j.ijresmar.2022.08.003

Visit www.valeriastourm.com for a CV and more details.

 

 

 

 

 

Scientific articles

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, Forthcoming, (in coll. with E. T. BRADLOW)

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Working papers

Scientific articles

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Marketing Letters, December 2020, vol. 31, pp 405-418, (in coll. with S. NESLIN, E. T. BRADLOW, E. BREUGELMANS, S. Y. CHUN, P. GARDETE, P. K. KANNAN, P. KOPALLE, D. RESTREPO AMARILES, R. THOMADSEN, Y-H. PARK, Y. LIU-THOMPKINS, R. VENKATESAN)

Incorporating hidden costs of annoying ads in display auctions

International Journal of Research in Marketing, September 2017, vol. 34, n° 3, pp 622-640, (in coll. with Eric BAX)

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 253-267, (in coll. with E. T. BRADLOW, P. S. FADER)

Cross-Reward Effects in a Coalition Loyalty Program: The Impact of a Point Currency Devaluation

International Journal of Research in Marketing, Forthcoming, (in coll. with E. T. BRADLOW)

Working papers

Education

  • Ph.D., Marketing, The Wharton School, University of Pennsylvania - USA
  • Master of Science, Marketing, The Wharton School, University of Pennsylvania - USA
  • Bachelor of Science, Marketing, The Wharton School, University of Pennsylvania - USA

Academic appointments

Academic Responsibilities at HEC

  • 2016- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • American Marketing Association

Awards & honors

  • 2022 Prix Bruno Roux de Bezieux pour l'initiative pedagogique
  • 2020 Finalist, 2020 Weitz-Winer-O'Dell Award
  • 2018 Finalist, MSI 2018-2020 Research Priorities Working Paper Competition
  • 2017 HEC Foundation research grant
  • 2016 Finalist for 2015 Paul E. Green Award
  • 2016 Donald R. Lehmann Award for the best dissertation based paper published
  • 2015 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, honorable mention
  • 2015 AMA Mathew Joseph Emerging Scholar Award, honorable mention