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Luxury, Today & Tomorrow Luxury, Today & Tomorrow
EMBA CERTIFICATE
Language: English 
Program Overview
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a truly exclusive program in luxury.
In a future driven by new technologies, new generations, and new business models luxury cannot remain the same. Yet it must continue to be luxury and clearly differentiate itself from premium brands. The combination of expert world-class faculty and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury management.
Luxury, Today & Tomorrow
PARTICIPANT PROFILE AND PREREQUISITES
The program is aimed at:
Luxury executives who will have to develop the business of their brands by addressing more strategic issues and challenges, or create new luxury brands.
*Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.
Participants will:
- Delve into the culture of luxury in order to grasp the essence of its specific management
- Develop the operational skills to create and sustain luxury brands worldwide, in an omnichannel environment
- Envision the future of luxury brands in a high-tech digital world, meeting the new demands of millennials and emerging countries
- Learn from luxury: How any sector can learn from luxury and adopt the luxury strategy
Academic Director
Course Highlights*
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- The Specific Nature of the Chinese luxury market
- Digital Transformation of Luxury and Retail Performance
- Challenges of Creation and Communication in Luxury
- Keeping the Luxury Prestige in the Digital Age
- Developing Luxury Brands in the Spirits Business through Retail Experience and Digital
- Luxury and E-Commerce
- Creating in Luxury in the XXIst Century
(*course highlights subject to change year over year)
Brochure
Funding options
Find out more about possible funding options for the program you have chosen.
Are you interested?
Tell us a little more about yourself.
Do you feel that this program could be right for you? In order to get feedback from our recruitment team regarding your profile fit for this program, please do not hesitate to fill in our short online introduction form below!
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