Bernard GARRETTE

Emeritus Professor

Strategy and Business Policy

Biography

Bernard Garrette received both his Master’s degree (1985) and his Ph.D. (1991) from HEC Paris. He served as Associate Dean for the MBA program from January 2011 to January 2016.

He has been visiting professor at IESE (2016-2017), London Business School (1997-1999) and the University of Cambridge (1995-1997). He also worked as a consultant (Senior Practice Expert in Corporate Finance and Strategy) with McKinsey (2000-2001). His pedagogical skills earned him the prestigious Pierre Vernimmen Teaching Award endowed by BNP-Paribas, in 2004.

His teaching and research interests focus on strategic alliances, growth strategies, strategy formulation models and problem solving methods. He has co-authored numerous articles in academic journals (Strategic Management Journal, Journal of International Business Studies, Research Policy, California Management Review), as well as award-winning case studies and books, including Cooperative Strategy (Wiley, 1999) with Pierre Dussauge. One of his most recent books is Cracked it! How to solve big problems and sell solutions like top strategy consultants (Palgrave Macmillan, 2018). He is the co-editor and co-author of the 8th edition of Strategor (Dunod, 2019), the leading strategic management textbook in French, with Laurence Lehmann-Ortega, Frederic Leroy, Rodolphe Durand et Pierre Dussauge.

Bernard Garrette is also an amateur writer and artist. He self-published a collection of illustrated short stories entitled Vous voulez de mes nouvelles? with Librinova in 2016.

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Scientific articles

Défis au Bas de la Pyramide

Management International, Spring 2015, vol. 19, n° 3, pp 65-82, (in coll. with A. KOZAN, T. ROULET)

Governance mode vs. governance fit? Performance implications of Make-Or-Ally choices for product innovation in the worldwde aircraft industry, 1942-2000

Strategic Management Journal, September 2014, vol. 35, n° 9, pp 1386-1397, (in coll. with X. CASTAÑER, L. MULOTTE, Pierre DUSSAUGE)

Better Vision for the Poor

Stanford Social Innovation Review, Spring 2011, pp 66-71, (in coll. with A. Karnani, J. Kassalow, M. Lee)

Challenges in Marketing Socially Useful Goods to the Poor

California Management Review, Summer 2010, vol. 52, n° 4, pp 29-47, (in coll. with A. Karnani)

Horizontal Alliances as an Alternative to Autonomous Production: Product Expansion Mode Choice in the Worldwide Aircraft Industry 1945-2000

Strategic Management Journal, August 2009, vol. 30, n° 8, pp 885-894, (in coll. with X. CASTAÑER, P. DUSSAUGE)

Asymmetric Performance: The Market Share Impact of Scale and Link Alliances in the Global Auto Industry

Strategic Management Journal, July 2004, vol. 25, n° 7, pp 701-711, (in coll. with P. DUSSAUGE, W. Mitchell)

Alliances with Competitors: How to Combine and Protect Key Resources ?

Creativity and Innovation Management, September 2002, vol. 11, n° 3, pp 203-223, (in coll. with W. Mitchell, P. DUSSAUGE)

Partenariat vertical et gain coopératif pour les fournisseurs

Management International, Spring 2001, vol. 5, n° 2, pp 19-31, (in coll. with C. Donada)

How to Get the Best Results from Alliances

European Business Forum, Fall 2000, pp 41-46, (in coll. with P. DUSSAUGE, W. Mitchell)

Learning from competing partners: outcomes and durations of scale and link alliances in Europe, North America, and Asia

Strategic Management Journal, 2000, n° 21, pp 99-126, (in coll. with P. DUSSAUGE, W. Mitchell)

Books

Trouvez-moi la solution !

Flammarion 2021 (in coll. with C. PHELPS, O. SIBONY )

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod 2019 (in coll. with R. DURAND, P. DUSSAUGE, L. LEHMANN ORTEGA, B. POINTEAU, O. SIBONY, F. LEROY )

Cracked it ! How to solve big problems and sell solutions like top strategy consultants

Palgrave Macmillan 2018 (in coll. with C. PHELPS, O. SIBONY )

Strategor - 7ème édition

Dunod 2016 (in coll. with L. LEHMANN ORTEGA, F. LEROY, P. DUSSAUGE, R. DURAND, ET AL. )

Strategor - 6ème édition

Dunod 2013 (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, L. LEHMANN ORTEGA )

Strategor - 5èmeédition, Toute La Stratégie D'entreprise

Dunod 2009 (in coll. with R. DURAND, les membres du département Stratégie et Politique d'Entreprise, sous le pseudonyme de "Strategor", P. DUSSAUGE )

Cooperative Strategy - Competing Successfully through Strategic Alliances

Renning University Press 2006 (in coll. with P. DUSSAUGE )

Strategor - 4ème édition, Politique générale de l'entreprise

Dunod 2005 (in coll. with R. DURAND, les membres du département Stratégie et Politique d'Entreprise, sous le pseudonyme de "Strategor", J.-P. DETRIE )

Cooperative Strategy - Competing Successfully through Strategic Alliances

John Wiley & Sons US 1999 (in coll. with P. DUSSAUGE )

Stratégie, structure, décision, indentité : politique générale d'entreprise (Ed.)

Dunod 1997 (in coll. with J.-P. DETRIE, les membres du Département Stratégie, Politique d'entreprise sous le pseudonyme de "Strategor" )

Chapters in edited books

Redefine the Problem: The Design Thinking Path

Cracked It!, Palgrave Macmillan, 139-167

Sell the Solution: Core Message and Storyline

Cracked It!, Palgrave Macmillan, 197-221

Structure the Problem: Analytical Frameworks

Cracked It!, Palgrave Macmillan, 95-116

The Five Pitfalls of Problem Solving

Cracked It!, Palgrave Macmillan, 15-34

Les stratégies d'alliance entre Concurrents

Management Stratégique De La Concurrence, F. Le Roy, S. Yami (Eds), Dunod, 121-131

Les fonds de private equity : mythes et réalités

L'Art Du Management - Leadership, Performance, Développement Durable, B. Ramanantsoa (Ed.), Pearson Education France, Partie 2 - chap. 6

Learning to Compete or Struggling to Survive? Objectives and Outcomes of Scale and Link Alliances

Strategic Networks - Learning To Compete, M. Gibbert, T. Durand (Eds), Blackwell Publishing

The Need for Scale as a Driver of Alliance Formation: Choosing between Collaborative and Autonomous Production

Strategic Alliances - Governance And Contracts, A. Ariño, J. R. Reuer (Eds), Palgrave Macmillan

Automobile : sortir de l'impasse grâce au partenariat

L'Art Du Management 3, HEC Paris, Dunod, 203-211

Les vrais enjeux de la formation supérieure au management en Europe

L'Art Du Management 3, HEC Paris, Dunod, 5-10

Proceedings

Quelles stratégies pour les fournisseurs partenaires ?

Actes de la Ve Conférence Internationale de Management Stratégique , 1996 , Lille (C. Donada)

Working papers

Relational Rents Meet Social Rigidity: Barriers to Pooling Network Resources in Alliances

Mimeo , 2009

Relational rents meet social rigidity: barriers to pooling network resources in purchasing alliances

Mimeo , 2008

Quelles stratégies pour les fournisseurs partenaires ?

Cahier de Recherche du Groupe HEC , 1996

Le partenariat vertical : définition et exemples

Cahier de Recherche du Groupe HEC , 1995

Alliances internationales : logiques stratégiques et problèmes de management

Cahier de Recherche du Groupe HEC , 1992

Les stratégies d'alliance des firmes d'équipements de télécommunications

Cahier de Recherche du Groupe HEC , 1991

AFM - un modèle d'analyse de la formation au management

Cahier de Recherche du Groupe HEC , 1990

Actifs spécifiques et coopération : une analyse des stratégies d'alliance

Cahier de Recherche du Groupe HEC , 1989

Case Studies

Librinova: A Digital Self-publishing Platform

2020

Librinova: a Start-up for Digital Innovation in Publishing

2017

The Cosyloo – Summit Water Partnership: Innovation at the Base of the Pyramid

2016

GRAMEEN DANONE FOOD LIMITED (A): Creating a social business in Bangladesh

2012

GRAMEEN DANONE FOOD LIMITED (B): New Directions

2012

GRAMEEN DANONE FOOD LIMITED (C): Update

2012

GDF SUEZ 2010 : mise en oeuvre d'une 'mégafusion' en Europe

2010

GDF SUEZ 2010: Implementing a 'Megamerger' in Europe

2010

ESSILOR's Base of the Pyramid Strategy in India

2008

La stratégie base de la pyramide d'ESSILOR en Inde

2008

Scientific articles

Défis au Bas de la Pyramide

Management International, Spring 2015, vol. 19, n° 3, pp 65-82, (in coll. with A. KOZAN, T. ROULET)

Governance mode vs. governance fit? Performance implications of Make-Or-Ally choices for product innovation in the worldwde aircraft industry, 1942-2000

Strategic Management Journal, September 2014, vol. 35, n° 9, pp 1386-1397, (in coll. with X. CASTAÑER, L. MULOTTE, Pierre DUSSAUGE)

Better Vision for the Poor

Stanford Social Innovation Review, Spring 2011, pp 66-71, (in coll. with A. Karnani, J. Kassalow, M. Lee)

Challenges in Marketing Socially Useful Goods to the Poor

California Management Review, Summer 2010, vol. 52, n° 4, pp 29-47, (in coll. with A. Karnani)

Books

Trouvez-moi la solution !

Flammarion 2021 (in coll. with C. PHELPS, O. SIBONY )

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod 2019 (in coll. with R. DURAND, P. DUSSAUGE, L. LEHMANN ORTEGA, B. POINTEAU, O. SIBONY, F. LEROY )

Cracked it ! How to solve big problems and sell solutions like top strategy consultants

Palgrave Macmillan 2018 (in coll. with C. PHELPS, O. SIBONY )

Strategor - 7ème édition

Dunod 2016 (in coll. with L. LEHMANN ORTEGA, F. LEROY, P. DUSSAUGE, R. DURAND, ET AL. )

Chapters in edited books

Redefine the Problem: The Design Thinking Path

Cracked It!, Palgrave Macmillan, 139-167

Sell the Solution: Core Message and Storyline

Cracked It!, Palgrave Macmillan, 197-221

Structure the Problem: Analytical Frameworks

Cracked It!, Palgrave Macmillan, 95-116

The Five Pitfalls of Problem Solving

Cracked It!, Palgrave Macmillan, 15-34

Proceedings

Quelles stratégies pour les fournisseurs partenaires ?

Actes de la Ve Conférence Internationale de Management Stratégique , 1996 , Lille (C. Donada)

Working papers

Relational Rents Meet Social Rigidity: Barriers to Pooling Network Resources in Alliances

Mimeo , 2009

Relational rents meet social rigidity: barriers to pooling network resources in purchasing alliances

Mimeo , 2008

Quelles stratégies pour les fournisseurs partenaires ?

Cahier de Recherche du Groupe HEC , 1996

Le partenariat vertical : définition et exemples

Cahier de Recherche du Groupe HEC , 1995

Case Studies

Librinova: A Digital Self-publishing Platform

2020

Librinova: a Start-up for Digital Innovation in Publishing

2017

The Cosyloo – Summit Water Partnership: Innovation at the Base of the Pyramid

2016

GRAMEEN DANONE FOOD LIMITED (A): Creating a social business in Bangladesh

2012

Education

1993
Doctorate, Other, Strategy and Business Policy, Université Paris I Panthéon Sorbonne - France
1991
Docteur HEC (strategie d'entreprise) (Ph.D. in Management), HEC Paris - France
1987
DEA de Strategie et Management, Université Paris Ouest la Défense - France
1985
Master of Science in Management (Diplome Grande Ecole HEC Paris), HEC Paris - France

Academic appointments

Academic Responsibilities at HEC

2021- Emeritus Professor HEC Paris
2019-2021 Professor (Education Track), Strategy and Business Policy HEC Paris
2006-2021 Atos-Origin chair on "Growth Strategies and Integration Management" Professor HEC Paris
2008-2018 Professor HEC Paris
2011-2015 Associate Dean for the HEC MBA HEC Paris
2007-2009 Head, Strategy and Business Policy dpt HEC Paris
1993-2008 Associate Professor HEC Paris

External Academic Responsibilities

2016-2017 Visiting professor IESE
1997-1999 Visiting Professor London Business School
1995-1997 Visiting Professor, Judge Business School, University of Cambridge

Scientific Activities

Membership in Academic or Professional Organisation

Member, Strategic Management Society
Member, Association Internationale de Management Strategique
Member, Academy of Management

Editorial activities

June-August 1997 Editor of "Alliances et partenariats : les fruits de l'experience", Revue Francaise de Gestion

1994 Editor of L'Ecole des managers de demain, Economica

Reviewer, Strategic Management Journal

Reviewer, Academy of Management Review

Member of the Editorial Review Board of the Strategic Management Journal

Reviewer, Management International

Reviewer, Academy of Management Journal

Awards & honors

2009 Prix 2009 de l'EFMD Annual Case Writing Competition, categorie "Inclusive Business Models" pour le cas "Essilor's Base of the Pyramid Strategy in India"
2009 Prix Fondation HEC de l'Innovation Pedagogique 2009 pour le cas "Essilor's Base of the Pyramid Strategy in India"
2004 BNP Paribas Pierre Vernimmen Teaching Award
1999 HEC Foundation Prize for "Cooperative Strategy", Wiley
1995 AFPLANE - McKinsey - Prize for the best book on the Strategic Management "Les strategies d'alliance", 1995
1993 1993 Fondation HEC Prize for "Les alliances internationales : logiques strategiques et problemes de management", Gerer et comprendre, n 30, March 1993