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Bernard GARRETTE

Professor (Education Track)

Strategy and Business Policy

 Profile picture

Biography

Bernard Garrette received both his Master’s degree (1985) and his Ph.D. (1991) from HEC Paris. He served as Associate Dean for the MBA program from January 2011 to January 2016.

He has been visiting professor at IESE (2016-2017), London Business School (1997-1999) and the University of Cambridge (1995-1997). He also worked as a consultant (Senior Practice Expert in Corporate Finance and Strategy) with McKinsey (2000-2001). His pedagogical skills earned him the prestigious Pierre Vernimmen Teaching Award endowed by BNP-Paribas, in 2004.

His teaching and research interests focus on strategic alliances, “Base of the Pyramid” strategies, platform strategies and problem solving methods. He has co-authored numerous articles in academic journals (Strategic Management Journal, Journal of International Business Studies, Research Policy, California Management Review), as well as award-winning case studies and books, including Cooperative Strategy (Wiley, 1999) with Pierre Dussauge. His most recent book is Cracked it! How to solve big problems and sell solutions like top strategy consultants (Palgrave Macmillan, 2018). He is the co-editor of the 8th edition of Strategor (Dunod, 2019), the leading strategic management textbook in French, with Laurence Lehmann-Ortega, Frederic Leroy, Rodolphe Durand et Pierre Dussauge. 

Bernard Garrette is also an amateur writer and artist. He self-published a collection of illustrated short stories entitled Vous voulez de mes nouvelles? with Librinova in 2016.

Scientific articles

Défis au Bas de la Pyramide

Management International, Spring 2015, vol. 19, n° 3, pp 65-82, (in coll. with A. KOZAN, T. ROULET)

Governance mode vs. governance fit? Performance implications of Make-Or-Ally choices for product innovation in the worldwde aircraft industry, 1942-2000

Strategic Management Journal, September 2014, vol. 35, n° 9, pp 1386-1397, (in coll. with X. CASTAÑER, L. MULOTTE, Pierre DUSSAUGE)

Better Vision for the Poor

Stanford Social Innovation Review, Spring 2011, pp 66-71, (in coll. with A. Karnani, J. Kassalow, M. Lee)

Challenges in Marketing Socially Useful Goods to the Poor

California Management Review, Summer 2010, vol. 52, n° 4, pp 29-47, (in coll. with A. Karnani)

Horizontal Alliances as an Alternative to Autonomous Production: Product Expansion Mode Choice in the Worldwide Aircraft Industry 1945-2000

Strategic Management Journal, August 2009, vol. 30, n° 8, pp 885-894, (in coll. with X. CASTAÑER, P. DUSSAUGE)

Asymmetric Performance: The Market Share Impact of Scale and Link Alliances in the Global Auto Industry

Strategic Management Journal, July 2004, vol. 25, n° 7, pp 701-711, (in coll. with P. DUSSAUGE, W. Mitchell)

Alliances with Competitors: How to Combine and Protect Key Resources ?

Creativity and Innovation Management, September 2002, vol. 11, n° 3, pp 203-223, (in coll. with W. Mitchell, P. DUSSAUGE)

Partenariat vertical et gain coopératif pour les fournisseurs

Management International, Spring 2001, vol. 5, n° 2, pp 19-31, (in coll. with C. Donada)

Learning from competing partners: outcomes and durations of scale and link alliances in Europe, North America, and Asia

Strategic Management Journal, 2000, n° 21, pp 99-126, (in coll. with P. DUSSAUGE, W. Mitchell)

Alliances versus acquisitions: choosing the right option

European Management Journal, February 2000, vol. 18, n° 1, pp 63-69, (in coll. with P. DUSSAUGE)

Books

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod

Cracked it ! How to solve big problems and sell solutions like top strategy consultants

Palgrave Macmillan

Cooperative Strategy - Competing Successfully through Strategic Alliances

John Wiley & Sons US

Strategie Aliansow na Rynku, traduction polonaise de : Les Stratégies d'alliance

Poltext

Les stratégies d'alliance

Editions d'Organisation, Paris

Stratégie d'entreprise : études de cas

Direction de l'ouvrage, InterEditions

Stratégie d'entreprise: études de cas, recueil de notes pédagogiques

Centrale de Cas et de Médias Pédagogiques

Chapters edited in books

Les stratégies d'alliance entre Concurrents

Management Stratégique De La Concurrence, F. Le Roy, S. Yami (Eds), Dunod, 121-131

Les fonds de private equity : mythes et réalités

L'Art Du Management - Leadership, Performance, Développement Durable, B. Ramanantsoa (Ed.), Pearson Education France, Partie 2 - chap. 6

Learning to Compete or Struggling to Survive? Objectives and Outcomes of Scale and Link Alliances

Strategic Networks - Learning To Compete, M. Gibbert, T. Durand (Eds), Blackwell Publishing

The Need for Scale as a Driver of Alliance Formation: Choosing between Collaborative and Autonomous Production

Strategic Alliances - Governance And Contracts, A. Ariño, J. R. Reuer (Eds), Palgrave Macmillan

Automobile : sortir de l'impasse grâce au partenariat

L'Art Du Management 3, HEC Paris, Dunod, 203-211

Les vrais enjeux de la formation supérieure au management en Europe

L'Art Du Management 3, HEC Paris, Dunod, 5-10

Formation et gouvernance des alliances entre concurrents : une approche par les ressources

Perspectives En Management Stratégique, H. Laroche, P. Joffre, F. Fréry, EMS Management et Sociétés, 15-36

The Market Share Impact of Interpartner Learning in Alliances: Evidence from the Global Auto Industry

Cooperative Strategies And Alliances, F. J. Contractor, P. Lorange (Eds), Pergamon

Smart : en attendant la mobilité urbaine individuelle

Innover Dans Les Services, De L'Évident À L'Impensable, A. Dumont (Ed.), Village Mondial, 189-209

Alliances offensives : le retard de l'Europe

L'Art De L'Entreprise Globale, Guide De La Mondialisation, Village Mondial, Financial Times, Les Echos, 122-129

Proceedings

Quelles stratégies pour les fournisseurs partenaires ?

Actes de la Ve Conférence Internationale de Management Stratégique , 1996 , Lille (C. Donada)

Working papers

Relational Rents Meet Social Rigidity: Barriers to Pooling Network Resources in Alliances

Mimeo , 2009

Relational rents meet social rigidity: barriers to pooling network resources in purchasing alliances

Mimeo , 2008

Quelles stratégies pour les fournisseurs partenaires ?

Cahier de Recherche du Groupe HEC , 1996

Le partenariat vertical : définition et exemples

Cahier de Recherche du Groupe HEC , 1995

Alliances internationales : logiques stratégiques et problèmes de management

Cahier de Recherche du Groupe HEC , 1992

Les stratégies d'alliance des firmes d'équipements de télécommunications

Cahier de Recherche du Groupe HEC , 1991

AFM - un modèle d'analyse de la formation au management

Cahier de Recherche du Groupe HEC , 1990

Actifs spécifiques et coopération : une analyse des stratégies d'alliance

Cahier de Recherche du Groupe HEC , 1989

Case Studies

Scientific articles

Défis au Bas de la Pyramide

Management International, Spring 2015, vol. 19, n° 3, pp 65-82, (in coll. with A. KOZAN, T. ROULET)

Governance mode vs. governance fit? Performance implications of Make-Or-Ally choices for product innovation in the worldwde aircraft industry, 1942-2000

Strategic Management Journal, September 2014, vol. 35, n° 9, pp 1386-1397, (in coll. with X. CASTAÑER, L. MULOTTE, Pierre DUSSAUGE)

Better Vision for the Poor

Stanford Social Innovation Review, Spring 2011, pp 66-71, (in coll. with A. Karnani, J. Kassalow, M. Lee)

Challenges in Marketing Socially Useful Goods to the Poor

California Management Review, Summer 2010, vol. 52, n° 4, pp 29-47, (in coll. with A. Karnani)

Books

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod

Cracked it ! How to solve big problems and sell solutions like top strategy consultants

Palgrave Macmillan

Cooperative Strategy - Competing Successfully through Strategic Alliances

John Wiley & Sons US

Strategie Aliansow na Rynku, traduction polonaise de : Les Stratégies d'alliance

Poltext

Chapters edited in books

Les stratégies d'alliance entre Concurrents

Management Stratégique De La Concurrence, F. Le Roy, S. Yami (Eds), Dunod, 121-131

Les fonds de private equity : mythes et réalités

L'Art Du Management - Leadership, Performance, Développement Durable, B. Ramanantsoa (Ed.), Pearson Education France, Partie 2 - chap. 6

Learning to Compete or Struggling to Survive? Objectives and Outcomes of Scale and Link Alliances

Strategic Networks - Learning To Compete, M. Gibbert, T. Durand (Eds), Blackwell Publishing

The Need for Scale as a Driver of Alliance Formation: Choosing between Collaborative and Autonomous Production

Strategic Alliances - Governance And Contracts, A. Ariño, J. R. Reuer (Eds), Palgrave Macmillan

Proceedings

Quelles stratégies pour les fournisseurs partenaires ?

Actes de la Ve Conférence Internationale de Management Stratégique , 1996 , Lille (C. Donada)

Working papers

Relational Rents Meet Social Rigidity: Barriers to Pooling Network Resources in Alliances

Mimeo , 2009

Relational rents meet social rigidity: barriers to pooling network resources in purchasing alliances

Mimeo , 2008

Quelles stratégies pour les fournisseurs partenaires ?

Cahier de Recherche du Groupe HEC , 1996

Le partenariat vertical : définition et exemples

Cahier de Recherche du Groupe HEC , 1995

Case Studies

Education

  • Doctorate, Other, Strategy and Business Policy, Université Paris I Panthéon Sorbonne - France
  • Docteur HEC (strategie d'entreprise) (Ph.D. in Management), HEC Paris - France
  • DEA de Strategie et Management, Université Paris Ouest la Défense - France
  • Master of Science in Management (Diplome Grande Ecole HEC Paris), HEC Paris - France

Academic appointments

Academic responsabilities at HEC

  • 2019- Professor (Education Track), Strategy and Business Policy HEC Paris
  • 2008-2018 Professor HEC Paris
  • 2004-2018 Member of GREGHEC (CNRS) HEC Paris
  • 2011-2015 Associate Dean for the HEC MBA HEC Paris
  • 2007-2009 Head, Strategy and Business Policy dpt HEC Paris
  • 1993-2008 Associate Professor HEC Paris
  • 2006- Atos-Origin chair on "Growth Strategies and Integration Management" Professor HEC Paris

External Academic Responsabilities

  • 2016-2017 Visiting professor IESE
  • 1997-1999 Visiting Professor London Business School
  • 1995-1997 Visiting Professor, Judge Business School, University of Cambridge

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, Strategic Management Society
  • Member, Association Internationale de Management Strategique
  • Member, Academy of Management

Editorial activities

  • June-August 1997 Editor of "Alliances et partenariats : les fruits de l'experience", Revue Francaise de Gestion
  • 1994 Editor of L'Ecole des managers de demain, Economica
  • Reviewer, Strategic Management Journal
  • Reviewer, Academy of Management Review
  • Member of the Editorial Review Board of the Strategic Management Journal
  • Reviewer, Management International
  • Reviewer, Academy of Management Journal

  • Awards & honors

    • 2009 Prix 2009 de l'EFMD Annual Case Writing Competition, categorie "Inclusive Business Models" pour le cas "Essilor's Base of the Pyramid Strategy in India"
    • 2009 Prix Fondation HEC de l'Innovation Pedagogique 2009 pour le cas "Essilor's Base of the Pyramid Strategy in India"
    • 2004 BNP Paribas Pierre Vernimmen Teaching Award
    • 1999 HEC Foundation Prize for "Cooperative Strategy", Wiley
    • 1995 AFPLANE - McKinsey - Prize for the best book on the Strategic Management "Les strategies d'alliance", 1995
    • 1993 1993 Fondation HEC Prize for "Les alliances internationales : logiques strategiques et problemes de management", Gerer et comprendre, n 30, March 1993