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Aude Darrou

Affiliate Professor
Marketing

Aude Darrou is an affiliate professor at HEC Paris, a management consultant in innovation and founder of the Insight & Innovation consultancy White Leaf, specialized in Human Centered Innovation. She is particularly interested in all aspects of marketing that interact with innovation: brand positioning, marketing strategy and consumer understanding. She is convinced that the true source of competitive advantage lies in deeply understanding consumers and answering them better than anyone else.

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