Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
Center
International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting
students Visiting
students
Certificates Certificates Student
Life Student
Life
Student
Stories Student
Stories
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Marketing

Research in Marketing

The Marketing specialization of the HEC Paris PhD program prepares students for an academic career at top research institutions. The faculty are dedicated to developing these outstanding scholars through the combination of rigorous coursework and hands-on research experience from day 1.
PhD - image - Ana Scekic
Other than the presence of extremely qualified and supportive faculty, one of the things I appreciated the most here was that, through numerous seminars and research camps organized by the department, I got constant exposure to main researchers and main topics in our field.

Ana Scekic

PhD 2020, Assistant Professor, Erasmus University Rotterdam

 

The Marketing Specialization of the HEC Paris PhD program prepares students for an academic career at research institutions. Our goal is to develop and nurture researchers who aspire to make a scientific contribution to knowledge. To accomplish this goal, the program is structured to provide students with both a rigorous conceptual and empirical foundation to conduct high-impact research. 

A unique strength of the Marketing Specialization is the considerable latitude that students have in choosing their research area.
 

Students have the option of choosing from three different streams of study:

  1. Consumer Behavior 
  2. Quantitative Modeling
  3. Marketing Strategy.

Students may join courses from other specializations or partner universities to broaden their knowledge. See global course examples here


The program is delivered by a world-class faculty who regularly publish in the leading journals in both applied disciplines such as marketing and management, and basic disciplines such as psychology, economics, and statistics.

Another important strength of the Marketing Specialization is the close collaboration between students and faculty.
From the moment they are admitted into the program, students are matched with a faculty member and start working closely with the faculty on mutually interesting research projects, as the students begin to develop their own research programs. This mentoring aspect of the program provides immediate hands-on research experience that compliments the students’ coursework in developing their research interests and skills. 

 

Research Seminars

Most academic departments organize research seminars on a regular basis as well as many other academic events. Students are encouraged to join these seminars already from the first year of studies. They give students a good idea of what they are expected to produce. They are also a good way to socialize with the professors of the departments and the other PhD students. Most of these research seminars are available to all PhD students from all specializations.

 

PhD Coordinator

Tina M Lowrey HEC
Tina Lowrey
Professor of Marketing

Current students             Marketing Faculty             Placement

Meet us

Vue du campus HEC à Jouy-en-Josas - © Aurélia Blanc 2017
Nov 24, 2021

HEC PhD Program - Virtual Information Session - Marketing


1:30 pm
Jouy-En-Josas
Register

Read on Knowledge

Marketing

The Smartphone: Not the Behemoth Feared by Business and Researchers

By Claire Linares, Anne Laure Sellier

October 14th, 2021
How can you harness insight, a powerful tool for innovation? by Aude Darrou
Technology and Innovation

How Can You Harness Insight, a Powerful Tool for Innovation?

By Aude Darrou

September 06th, 2021
How banks manage to sell complex financial products to households - Boris Vallée ©Fotolia - Zentangle
Finance

How Banks Manage to Sell Complex Financial Products to Households

By Boris Vallée

September 06th, 2021
donald trump and doctors - vignette - PICRYL
Decision Sciences

How Believing in Unsubstantiated Claims Leads to Polarization

By Anne-Sophie Chaxel

August 31st, 2021