HEC Foundation Awards 2019
This year at the HEC Foundation Awards ceremony, nine talents were rewarded for the excellence of their research, career, and pedagogy, including a Ph.D. student and three professors of HEC Paris. The 2019 prize winners from the faculty and the doctoral school are as follows.
Research Paper Award
Winner: Svenja Sommer for her paper “Collaborative Prototyping of Alternative Designs under a Target Costing Scheme.”
The prize for the research article of the year rewards a recent research article written by a professor at HEC Paris. This paper stands out both for its academic excellence and for its potential high impact for teaching, for companies or for public policies and the evolution of society.
Svenja Sommer, #HECprof, reçoit le #PrixFondationHEC pour la meilleure publication de #recherche 2019, du président du jury Christophe Jalinot de @BNPParibas. Elle y traite la phase de design des prototypes en vue de l’optimisation des coûts. @hecfondation pic.twitter.com/M3hLuX5e0z— Knowledge@HEC (@HECKnowledge) 8 janvier 2020
About the article:
Prototyping allows firms to evaluate the technical feasibility of alternative product designs and to better estimate their costs. We study a collaborative prototyping scenario in which a manufacturer involves a supplier in the detailed design for critical components, who then provides prototypes for testing. We show that involving the supplier in the prototyping process should influence the manufacturer’s optimal decisions.
The collaboration results in information asymmetry about the cost of the designs, which makes parallel prototyping less attractive. It also makes it potentially optimal to test designs in increasing order of attractiveness to avoid that the supplier withholds technically and economically feasible prototypes for strategic reasons.
Furthermore, we find that the classical target costing approaches (cost- and market-based) need to be adjusted: For example, due to the strategic behavior of suppliers, it is not always optimal to provide identical target costs for designs with similar cost and performance estimates. Finally, the manufacturer can sometimes take advantage of the supplier’s strategic behavior by remaining flexible and specifying target costs for later prototypes only after the release of the first one.
The researcher of the year award recognizes an HEC Paris professor who has distinguished himself both for his productivity in quality research over the past three years and for the impact of his work.
👏 Guillaume Vuillemey, meilleur chercheur 2019 @HECParis ! Cet #HECprof de finance reçoit le #PrixFondationHEC du doyen de la recherche Jacques Olivier qui salue ses nombreuses publications et prix, qui l’ont fait devenir professeur permanent en peu de temps. pic.twitter.com/ndbO5cwoIN— Knowledge@HEC (@HECKnowledge) 8 janvier 2020
The Bruno Roux de Bézieux Award for Educational Initiative
Winner: David Restrepo Amariles for his project “Automating GDPR Compliance”.
This prize rewards the educational initiatives implemented at HEC Paris, which stands out for their originality, their relevance and their effectiveness. Funded by the Bruno Roux de Bezieux Foundation, under the aegis of the HEC Foundation, this prize is awarded in memory of Bruno Roux de Bezieux (H.55) who played a major role in the introduction of the case method to HEC in the 1960s, a new pedagogy originating from the United States.
#HECprof @davidamariles receiving the award for the best pedagogy, the #PrixFondationHEC Bruno Roux de Bézieux. Its innovative aspect consists in teaching #GDPR compliance @HECParis but also to the companies, and across many disciplines. Learn more 👇 pic.twitter.com/pom7CHgdx6— Knowledge@HEC (@HECKnowledge) 8 janvier 2020
About the course:
This project aimed at developing a technological solution for companies and law firms to implement compliance by design pursuant to the new European General Data Protection Regulation (GDPR). In particular the project sought to bring together students from law, business and engineering programs (Master Data Science for Business X-HEC, CEMS, and MS/LLM “Droit et Management International”) with practitioners (law firm Baker McKenzie and Atos Compliance department) to develop a software implementing automatic recognition of illicit or suspicious clauses of companies’ private policies.
Doctoral Thesis Award
Winner: Romain Boulongne (D.20) for his thesis “When is ambiguity favorable? An experimental and theoretical investigation of multiple categorization processes in markets,” directed by Rodolphe Durand (H.93 - D.97), Professor of Strategy and Business Policy at HEC Paris.
Le doctorant @rboulongne reçoit le #PrixFondationHEC pour la meilleure thèse HEC de 2019. La directrice du jury @BeneRousseau salue l’originalité de son approche de l’ambiguïté dans l’entreprise. Romain est désormais professeur @iesebschool 👏 pic.twitter.com/CCdwsxH1oz— Knowledge@HEC (@HECKnowledge) 8 janvier 2020
About the thesis:
This dissertation studies the different categorization processes (prototype-based, goal-based and analogical-based categorization) and subsequent cognitive mechanisms (central tendency, conceptual combination and analogical processing, respectively) that audiences use in markets when they evaluate an ambiguous entity. This dissertation put the results from past research in perspective and studies how different categorization processes and cognitive mechanisms influence (i) the evaluation of ambiguous product offerings, (ii) the performance evaluation of organizations with an ambiguous market positioning, and (iii) firms’ differentiation strategies. More broadly, this work offers contributions to the literature in both organization theory and strategy.
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For more information, find HEC Foundation’s brochure here: