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Faculty & Research

HEC Foundation Awards 2019

This year at the HEC Foundation Awards ceremony, nine talents were rewarded for the excellence of their research, career, and pedagogy, including a Ph.D. student and three professors of HEC Paris. The 2019 prize winners from the faculty and the doctoral school are as follows.

Prix de la Fondation 2019

Research Paper Award

Winner: Svenja Sommer for her paper “Collaborative Prototyping of Alternative Designs under a Target Costing Scheme.”

The prize for the research article of the year rewards a recent research article written by a professor at HEC Paris. This paper stands out both for its academic excellence and for its potential high impact for teaching, for companies or for public policies and the evolution of society.

Prix de la Fondation 2019 Svenja Sommer
Christophe Jalinot, president of the jury, in charge of the Corporate Finance EMEA Execution Group at BNP Paribas, gives the prize to Professor Svenja Sommer (right), in the presence of Delphine Colson (left), Executive Director of the HEC Foundation.

 

 

About the article:

Prototyping allows firms to evaluate the technical feasibility of alternative product designs and to better estimate their costs. We study a collaborative prototyping scenario in which a manufacturer involves a supplier in the detailed design for critical components, who then provides prototypes for testing. We show that involving the supplier in the prototyping process should influence the manufacturer’s optimal decisions.

The collaboration results in information asymmetry about the cost of the designs, which makes parallel prototyping less attractive. It also makes it potentially optimal to test designs in increasing order of attractiveness to avoid that the supplier withholds technically and economically feasible prototypes for strategic reasons.

Furthermore, we find that the classical target costing approaches (cost- and market-based) need to be adjusted: For example, due to the strategic behavior of suppliers, it is not always optimal to provide identical target costs for designs with similar cost and performance estimates. Finally, the manufacturer can sometimes take advantage of the supplier’s strategic behavior by remaining flexible and specifying target costs for later prototypes only after the release of the first one.
 

Researcher Award

Winner: Guillaume Vuillemey for the highest number of publications obtained in the most renowned international academic research journals. Find his most recent publications here

The researcher of the year award recognizes an HEC Paris professor who has distinguished himself both for his productivity in quality research over the past three years and for the impact of his work.

Prix de la Fondation 2019 Guillaume Vuillemey
Jacques Olivier, Dean of Faculty and Research at HEC Paris (right), remits the prize to Professor Guillaume Vuillemey (left).

 

The Bruno Roux de Bézieux Award for Educational Initiative

Winner: David Restrepo Amariles for his project “Automating GDPR Compliance”.

This prize rewards the educational initiatives implemented at HEC Paris, which stands out for their originality, their relevance and their effectiveness. Funded by the Bruno Roux de Bezieux Foundation, under the aegis of the HEC Foundation, this prize is awarded in memory of Bruno Roux de Bezieux (H.55) who played a major role in the introduction of the case method to HEC in the 1960s, a new pedagogy originating from the United States. 

Prix de la Fondation 2019 David Restrepo
David Restrepo Amariles receiving the prize from the jury president Gen Oba (H.98), Global Co-Head of Sales and Marketing at Tikehau Capital. The prize is named after Bruno Roux de Bezieux, whose son, Geoffroy Roux de Bezieux, President of MEDEF (the French Business Confederation) was invited (right).

 

About the course:

This project aimed at developing a technological solution for companies and law firms to implement compliance by design pursuant to the new European General Data Protection Regulation (GDPR). In particular the project sought to bring together students from law, business and engineering programs (Master Data Science for Business X-HEC, CEMS, and MS/LLM “Droit et Management International”) with practitioners (law firm Baker McKenzie and Atos Compliance department) to develop a software implementing automatic recognition of illicit or suspicious clauses of companies’ private policies. 

Doctoral Thesis Award

Winner: Romain Boulongne (D.20) for his thesis “When is ambiguity favorable? An experimental and theoretical investigation of multiple categorization processes in markets,” directed by Rodolphe Durand (H.93 - D.97), Professor of Strategy and Business Policy at HEC Paris.

Prix de la Fondation 2019 Romain Boulongne
Jury president for this award, Bénédicte Rousseau-Champenois (H.88), independent sociologist and teacher at Sciences Po, hands over the prize to Romain Boulongne.

About the thesis:

This dissertation studies the different categorization processes (prototype-based, goal-based and analogical-based categorization) and subsequent cognitive mechanisms (central tendency, conceptual combination and analogical processing, respectively) that audiences use in markets when they evaluate an ambiguous entity. This dissertation put the results from past research in perspective and studies how different categorization processes and cognitive mechanisms influence (i) the evaluation of ambiguous product offerings, (ii) the performance evaluation of organizations with an ambiguous market positioning, and (iii) firms’ differentiation strategies. More broadly, this work offers contributions to the literature in both organization theory and strategy. 


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For more information, find HEC Foundation’s brochure here: