The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.
The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.
The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.
12 New Research Academics Arrive at HEC Paris
2019 Data Day Marks New Initiatives
Award Winner of Emerald/EFMD Outstanding Doctoral Research Award in Marketing Category
HEC Paris Joins Europe’s Largest Project to Tackle Childhood Obesity
HEC Luxury Certificate and its Kering Hand
Professor Cathy Yang lands prestigious Paul E. Green Award for best article in the Journal of Marketing Research
Give-and-take: how students and Kering enjoy a symbiotic relationship throughout luxury certificate
Professors Shirish Srivastava and Stefan Worm: Awarded Syntec Prize 2015 for their research
Social media is a business performance tool
Reaching the rich world’s poorest consumers – HBR article by Muhammad Yunus, Frédéric Dalsace, Bénédicte Faivre-Tavignot and David Menascé
Anne-Laure Sellier participated in the 2014 French Touch Conference in New York
Department faculty directory
Office: build. W1 - 405
Office: build. W1 - 302