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The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais
Lead News

Award Winner of Emerald/EFMD Outstanding Doctoral Research Award in Marketing Category

Congratulations to Ana Babic Rosario, @HECParisPhD and Assistant Professor of Marketing @UofDenver, Highly Commended Award winner, 2018

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Marketing student compete for the l'oréal next billion challenge 2017

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Professor Cathy Yang lands prestigious Paul E. Green Award for best article in the Journal of Marketing Research

Dr. Cathy Liu Yang, Assistant Professor at HEC Paris, has won the Paul E. Green Award for her article “ A Bounded Rationality Model of Information Search and Choice in Preference Measurement ”, published in the April 2015 issue of the Journal of Marketing Research.

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Professors Shirish Srivastava and Stefan Worm: Awarded Syntec Prize 2015 for their research in Operations Management/ Information Technology and Marketing

For its seventh edition, the SYNTEC prize for Management Research which aims to reward the best research publications has been awarded to Shirish C. Srivastava , Professor of Operations Management and Information Systems and Stefan Worm , Professor of Marketing. Each year,...

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Lj SHRUM Picture
Department Chair

Office: build. W1 - 405

Véronique PERROT
Assistant to the Department Chair

Office: build. W1 - 302

Knowledge articles

People buying ©Robert Kneschke

Buying: the effect on self-worth feelings and consumer well-being

By L. J. Shrum, Dr. Nimish Rustagi

©gerasimov174- A typing machine with "Words have power"

Understanding the language of persuasion

By Tina M. Lowrey, L. J. Shrum

©francesco chiesa Management of Change - Knowledge HEC Paris

Ready for change?

By Giada Di Stefano

HEC Paris Professor Daniel Martinez and Dane Pflueger talking in a room to researchers
Operations Management

Thinking through cannabis markets

By Dane Pflueger, Daniel Martinez Ahloy