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Marketing

The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais
Lead News

Yangjie Gu Named One of the 40 Best Under-40 MBA Professors in the World

L’Oréal International Research Chair Yangjie Gu has been nominated by Poets&Quants as one the 2022 top MBA professors thanks to the “dynamic” and “energizing” learning environments she brings to the classroom. P&Q relies on student testimonies to publish their annual list...

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Daniel Halbheer Awarded for his Work on Carbon Footprinting and Pricing

Daniel Halbheer, Associate Professor of Marketing and holder of the FII Institute chair on “Business Models for the Circular Economy” at HEC Paris, has his research on Carbon Footprinting and Pricing Under Climate Concerns awarded the 2021 Rigor & Relevance Research Award...

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HEC Academics Enjoy Rich Exchange with Station F Startuppers

More than a dozen of HEC’s top faculty members paid a visit to Station F in early December as part of a learning expedition to the world’s biggest startup campus. This was designed to further solidify the strong ties between the business school and this hub of incubating...

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HEC Data Day Returns with Groundbreaking Multidisciplinary Research

The fourth Data Day saw a welcome return to in-person presentations and conversations. 21 months after its previous edition, this hybrid event involved 150 practitioners, researchers and students gathered in the Jouy campus’ T Building. The 2021 edition saw lively...

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7 Professors Join HEC Paris in 2021, with a Focus on AI

A total of seven new professors have reinforced the ranks of HEC’s world-class academic staff. Allow us to introduce you to the seven arriving on campus: Yann Algan, Pablo M. Baquero, Julien Grand-Clément, Armin Steinbach, Klaus M. Miller, Matthew Yeaton and Aluna Wang...

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Andreas Lanz Wins 2021 Lehmann Award with Article on Influencer Marketing

Andreas Lanz’s dissertation-based article was selected to receive the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris.

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Meet the Winners of the BNP Paribas Vernimmen Teaching Prize 2020 & 2021

The annual Pierre Vernimmen Teaching Prize, sponsored by BNP Paribas, recognizes HEC Paris professors for their innovative pedagogy. The Pierre Vernimmen Prize is where the world of education meets the business world. It is an opportunity to honor the professors who...

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PhD Dissertation Defense, Alican Mecit, Marketing

Congratulations to Dr Alican Mecit, Marketing specialization, who successfully defended his Doctoral Dissertation at HEC Paris, on June 15, 2021. Alican will join the Skema Business School as assistant professor.

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Electronic Word-of-Mouth Researchers Are Finalists of 2021 Weitz-Winer-O’Dell Award

A research paper by Kristine de Valck, Marketing Professor at HEC Paris, has been nominated finalist for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. student Ana Babić Rosario and former HEC Paris Professor...

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12 New Research Academics Arrive at HEC Paris

The October 3 Faculty Day featured welcome speeches for a dozen academic figures who join the ranks of HEC research professors, now numbering a total of 120. Faculty & Research Dean Jacques Olivier and Dean Peter Todd greeted the new staff members.

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2019 Data Day Marks New Initiatives

Braving the January 22 snowstorms, around 100 academics, students, company representatives and sponsors attended HEC’s second on-campus Data Day, a wide-ranging conference devoted to the impact of data on research, education and society.

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CONTACTS

Lj SHRUM Picture
LJ SHRUM
Department Chair

Office: build. W1 - 405

Olga CASAS
Assistant to the Department Chair

Office: build. W1 - 302

Xiaoxian LIU
Department Assistant

Office: build. W - 410

Read on Knowledge@HEC

Marketing

Nudging Luxury Consumers to Contribute to Charity

By L. J. Shrum

May 16th, 2022
© Tifonimages - Fotolia
Information Systems

How Leaders Emerge in Online Communities

By Sri Kudaravalli

April 15th, 2022
usine Tom Bayer-AdobeStock vignette
Marketing

The Role of Marketing in Climate Change: Carbon Footprinting and Pricing

By Daniel Halbheer

April 12th, 2022