Marketing
The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.
The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.
The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.
PhD Dissertation Defense, Alican Mecit, Marketing
Congratulations to Dr Alican Mecit, Marketing specialization, who successfully defended his Doctoral Dissertation at HEC Paris, on June 15, 2021. Alican will join the Skema Business School as assistant professor.
Andreas Lanz Wins 2021 Lehmann Award with Article on Influencer Marketing
Andreas Lanz’s dissertation-based article was selected to receive the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris.
Electronic Word-of-Mouth Researchers Are Finalists of 2021 Weitz-Winer-O’Dell Award
A research paper by Kristine de Valck, Marketing Professor at HEC Paris, has been nominated finalist for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. student Ana Babić Rosario and former HEC Paris Professor...
RESEARCH SEMINARS
MARKETING
Speaker : Anatoli COLICEV
Bocconi
Zoom link: https://hec-fr.zoom.us/j/98785919054
Abstract(short version): In the past decade, fueled by the prefiltration of novel datasets, the marketing-finance interface has witnessed an increased interest from academics and practioners. I will discuss, through presenting several papers, the novel findings in the area as well as a set of methodological and practical challenges associated with doing research in this interface. I will conclude with a set of fresh ideas and research directions.
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