Marketing

The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais

Lead News

Oct 31, 2023

Knowledge is not enough to handle misinformation

“(Mis)information, truth and knowledge”, was the theme of the academic dialogue between Cyrille Vigneron, President and CEO of Cartier, and the two scientific directors of the ‘Turning Points’ Chair, HEC Paris Professor Anne Laure Sellier and ESCP Professor Benjamin Voyer...

Oct 20, 2023

HEC Accelerates its Recruitment Drive for Top Research Professors

HEC Paris continues its campaign to recruit world-class research professors with the arrival of 14 new academics to its faculty ranks. This maintains its long-term objective of becoming one of the world's research hubs. The academics join the Finance, Economics & Decision...

Aug 26, 2023

PhD Dissertation Defense, Jing Niu, Marketing

Congratulations to Dr Jing Niu, Marketing, who successfully defended her doctoral dissertation at HEC Paris on August 30, 2023.

Jul 21, 2023

HEC Researchers Unite in Inter-generational Conference that Spans the World

The eighth edition of S&O Research Day saw 25 high-pedigree presentations by scholars devoted to advancing interdisciplinary explorations in fields as diverse as disability inclusion in Brazil, the perception of greenwashing in multinationals and gender “pinkwashing” in...

Apr 11, 2023

HEC Foundation Rewards Outstanding Research in 2022

The 46th edition of the HEC Foundation Awards once again highlighted the cutting-edge excellence of the school’s research at all levels. 11 prizes in nine categories were awarded to academics and students who, in the course of the last year, have written works that are...

Mar 28, 2023

2022 HEC Foundation - Best Doctoral Dissertation Award goes to Claire Linares

Congratulations to Dr Claire Linares who received on Monday, March 27, 2023, the prestigious HEC Foundation Doctoral Dissertation Award 2022 for her research on consumer psychology and face perception.

Mar 06, 2023

AMA 2023 Lifetime Achievement Award Goes to HEC Marketing Professor

Dominique Rouziès, Ph.D., Professor of Marketing at HEC Paris, has won the 2023 American Marketing Association (AMA) Sales Special Interest Group (SIG) Lifetime Achievement Award for her work in the sales and sales management area.

Feb 13, 2023

Tina M. Lowrey Elected President of the Association for Consumer Research

Tina M. Lowrey, Ph.D., Professor of Marketing at HEC Paris, has been elected and is currently serving as the President of the Association for Consumer Research (ACR). ACR is the premier academic association worldwide for the study of consumer behavior, and during her...

Dec 13, 2022

2022: A "Grand Cru" for Research Impact

HEC Paris is ranked the top business school in Europe by the Financial Times, and research impact is part of the ranking’s factors. Indeed, HEC Paris is one of the world’s top research schools in economics and management, and our faculty aim to have an impact on pedagogy...

Oct 11, 2022

Major Influx into HEC’s Researcher-professor Community in 2022

HEC Paris welcomed 11 new research professors to its faculty ranks for this new academic year, one of the richest pickings in years. The top-class scholars join seven of the school’s nine departments, swelling HEC’s total of professor-researchers to 120.

Sep 19, 2022

PhD Freshmen at HEC Paris Tackle Important Societal Issues

10 new doctoral students joined the ranks of HEC researchers in September 2022, bringing the total number of PhD candidates to 55. HEC PhD Program Director Johan Hombert kickstarted the opening day of the first year’s HEC experience, which included warm words of greeting...

Jun 02, 2022

PhD Dissertation Defense, Claire Linares, Marketing

Congratulations to Dr Claire Linares, Marketing specialization, who successfully defended her Doctoral Dissertation at HEC Paris, on June 3, 2022. Dr Linares has accepted a position at the University of Navarra, IESE Business School, starting September, 2022.

May 17, 2022

Yangjie Gu Named One of the 40 Best Under-40 MBA Professors in the World

L’Oréal International Research Chair Yangjie Gu has been nominated by Poets&Quants as one the 2022 top MBA professors thanks to the “dynamic” and “energizing” learning environments she brings to the classroom. P&Q relies on student testimonies to publish their annual list...

Apr 01, 2022

Daniel Halbheer Awarded for his Work on Carbon Footprinting and Pricing

Daniel Halbheer, Associate Professor of Marketing and holder of the FII Institute chair on “Business Models for the Circular Economy” at HEC Paris, has his research on Carbon Footprinting and Pricing Under Climate Concerns awarded the 2021 Rigor & Relevance Research Award...