Marketing

The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais

Lead News

Aug 25, 2020

PhD Thesis Defense, Ana Scekic, Marketing

Congratulations to Dr Ana Scekic, Marketing specialization, who successfully defended her Doctoral thesis at HEC Paris, on August 25, 2020. Ana will join the Erasmus University Rotterdam as assistant professor.

May 07, 2020

PHD THESIS DEFENSE, Fei Gao, Marketing

Congratulations to Dr Fei Gao, Marketing, who successfully defended his Doctoral thesis at HEC Paris, on May 6, 2020. Fei will join the Bentley University (USA) as Assistant Professor.

Jan 14, 2020

Kristine de Valck, Poets&Quants' Professor of the Week

Kristine de Valck, Director of the HEC PhD program, Poets&Quants' Professor of the Week with an interesting reading: "Keeping Binge TV Watching from Ruining Your Life".

Oct 17, 2019

12 New Research Academics Arrive at HEC Paris

The October 3 Faculty Day featured welcome speeches for a dozen academic figures who join the ranks of HEC research professors, now numbering a total of 120. Faculty & Research Dean Jacques Olivier and Dean Peter Todd greeted the new staff members.

Sep 12, 2019

PhD Alumni, Dr L. Mimoun receives the Emerald/EFMD Outstanding Doctoral Research Award

We are very proud to announce that Dr Laetitia Mimoun, has been chosen by the editorial team of European Journal of Marketing as a Highly Commended Award winner of the 2018 Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing category. Laetitia Mimoun is...

Jul 22, 2019

PhD Thesis Defence, Sukhyun Kim, Marketing

Congratulations to Dr Sukhyun Kim, Marketing specialization, who successfully defended his thesis at HEC Paris, on July 19, 2019. Sukhyun will join a Korean Tech startup "Superbloke" as Chief Marketing Officer (South Korea).

Jun 27, 2019

2019 HEC PhD Graduates

Warm congratulations to all our 2019 PhD graduates. Ali Shantia (Information Systems and Operations Management) - Charles Boissel (Finance) - Elena Fumagalli (Marketing) - Elena Plaksenkova (Strategy and Business Policy) - Jiachen Yang (Management and Human Resources) -...

Mar 14, 2019

How HEC trains future professors to design effective learning situations

Kristine de Valck, Director of the HEC Paris PhD Program and Associate Professor of Marketing teaches a pedagogy course to HEC Paris PhD students. She explains the method and challenges of training future professors to become great teachers.

Jan 22, 2019

Retail therapy won’t repair your damaged sense of self-worth

We hope our findings can help consumers understand and rein in emotional impulses that drive their shopping, say two HEC consumer psychology experts. Article published by Nimish Rustagi (HEC PhD 2017) and HEC professor of Marketing LJ Shrum.

Jan 25, 2019

2019 Data Day Marks New Initiatives

Braving the January 22 snowstorms, around 100 academics, students, company representatives and sponsors attended HEC’s second on-campus Data Day, a wide-ranging conference devoted to the impact of data on research, education and society.

Jul 25, 2018

Award Winner of Emerald/EFMD Outstanding Doctoral Research Award in Marketing Category

Congratulations to Ana Babic Rosario, @HECParisPhD and Assistant Professor of Marketing @UofDenver, Highly Commended Award winner, 2018

Jun 11, 2018

HEC Paris Joins Europe’s Largest Project to Tackle Childhood Obesity

HEC Paris today announced it will join a project involving 16 nations and 31 research, advocacy and governmental organizations, geared to reverse the current wave of childhood obesity sweeping through much of Europe. The business school’s researchers are to contribute to...

Dec 18, 2017

HEC Luxury Certificate and its Kering Hand

Since 2010, HEC Paris and Kering, the French holding company of luxury goods have collaborated on an annual educational program in luxury management. The six-week program has attracted students from around the world to learn about a world ranging from haute couture fashion...

May 04, 2016

Professor Cathy Yang lands prestigious Paul E. Green Award for best article in the Journal of Marketing Research

Dr. Cathy Liu Yang, Assistant Professor at HEC Paris, has won the Paul E. Green Award for her article “A Bounded Rationality Model of Information Search and Choice in Preference Measurement”, published in the April 2015 issue of the Journal of Marketing Research.

May 04, 2016

Give-and-take: how students and Kering enjoy a symbiotic relationship throughout luxury certificate

The Luxury Certificate Kering sponsors at HEC Paris is an opportunity for students to learn from some of the industry’s big players, with the Kering eyewear project as a major part of the five-week course. But while it gives students hands-on experience, it also provides...

May 05, 2015

Professors Shirish Srivastava and Stefan Worm: Awarded Syntec Prize 2015 for their research

Professors Shirish Srivastava and Stefan Worm were awarded Syntec Prize 2015 for their research in Operations Management and Information Technology, and Marketing. For its seventh edition, the SYNTEC prize for Management Research which aims to reward the best research...

Mar 27, 2015

Social media is a business performance tool

Dominique Rouziès, EDF Chair Professor at HEC Paris organized a conference on March 26th at HEC Paris on social selling in collaboration with Novamétrie, EDF Entreprises, Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students.

Apr 24, 2015

Reaching the rich world’s poorest consumers – HBR article by Muhammad Yunus, Frédéric Dalsace, Bénédicte Faivre-Tavignot and David Menascé

In their article ‘Reaching the rich world’s poorest consumers’ (Harvard Business Review, March 2015), Frédéric Dalsace, professor of marketing and Social Business, Entreprise and Poverty chair professor at HEC Paris, Bénédicte Faivre-Tavignot, affiliate professor of...

Jun 18, 2014

Anne-Laure Sellier participated in the 2014 French Touch Conference in New York

Anne-Laure Sellier, HEC Paris Professor of Marketing were among the leading figures to take part in the French Touch Conference, the new tech conference at the cutting edge of innovation in the web industry which was held in New York on June 26 and 27, 2014. The event...