The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.
The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.
The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.
PhD Dissertation Defense, Claire Linares, Marketing
Yangjie Gu Named One of the 40 Best Under-40 MBA Professors in the World
Daniel Halbheer Awarded for his Work on Carbon Footprinting and Pricing
HEC Academics Enjoy Rich Exchange with Station F Startuppers
HEC Data Day Returns with Groundbreaking Multidisciplinary Research
7 Professors Join HEC Paris in 2021, with a Focus on AI
Andreas Lanz Wins 2021 Lehmann Award with Article on Influencer Marketing
Meet the Winners of the BNP Paribas Vernimmen Teaching Prize 2020 & 2021
PhD Dissertation Defense, Alican Mecit, Marketing
Electronic Word-of-Mouth Researchers Are Finalists of 2021 Weitz-Winer-O’Dell Award
12 New Research Academics Arrive at HEC Paris
2019 Data Day Marks New Initiatives
Department faculty directory
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