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The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais
Lead News

HEC Foundation Rewards Outstanding Research in 2022

The 46th edition of the HEC Foundation Awards once again highlighted the cutting-edge excellence of the school’s research at all levels. 11 prizes in nine categories were awarded to academics and students who, in the course of the last year, have written works that are...

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2022 HEC Foundation - Best Doctoral Dissertation Award goes to Claire Linares

Congratulations to Dr Claire Linares who received on Monday, March 27, 2023, the prestigious HEC Foundation Doctoral Dissertation Award 2022 for her research on consumer psychology and face perception.

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AMA 2023 Lifetime Achievement Award Goes to HEC Marketing Professor

Dominique Rouziès, Ph.D., Professor of Marketing at HEC Paris, has won the 2023 American Marketing Association (AMA) Sales Special Interest Group (SIG) Lifetime Achievement Award for her work in the sales and sales management area.

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Tina M. Lowrey Elected President of the Association for Consumer Research

Tina M. Lowrey, Ph.D., Professor of Marketing at HEC Paris, has been elected and is currently serving as the President of the Association for Consumer Research (ACR). ACR is the premier academic association worldwide for the study of consumer behavior, and during her...

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2022: A "Grand Cru" for Research Impact

HEC Paris is ranked the top business school in Europe by the Financial Times, and research impact is part of the ranking’s factors. Indeed, HEC Paris is one of the world’s top research schools in economics and management, and our faculty aim to have an impact on pedagogy...

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Major Influx into HEC’s Researcher-professor Community in 2022

HEC Paris welcomed 11 new research professors to its faculty ranks for this new academic year, one of the richest pickings in years. The top-class scholars join seven of the school’s nine departments, swelling HEC’s total of professor-researchers to 120.

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PhD Freshmen at HEC Paris Tackle Important Societal Issues

10 new doctoral students joined the ranks of HEC researchers in September 2022, bringing the total number of PhD candidates to 55. HEC PhD Program Director Johan Hombert kickstarted the opening day of the first year’s HEC experience, which included warm words of greeting...

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PhD Dissertation Defense, Claire Linares, Marketing

Congratulations to Dr Claire Linares, Marketing specialization, who successfully defended her Doctoral Dissertation at HEC Paris, on June 3, 2022. Dr Linares has accepted a position at the University of Navarra, IESE Business School, starting September, 2022.

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Yangjie Gu Named One of the 40 Best Under-40 MBA Professors in the World

L’Oréal International Research Chair Yangjie Gu has been nominated by Poets&Quants as one the 2022 top MBA professors thanks to the “dynamic” and “energizing” learning environments she brings to the classroom. P&Q relies on student testimonies to publish their annual list...

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Daniel Halbheer Awarded for his Work on Carbon Footprinting and Pricing

Daniel Halbheer, Associate Professor of Marketing and holder of the FII Institute chair on “Business Models for the Circular Economy” at HEC Paris, has his research on Carbon Footprinting and Pricing Under Climate Concerns awarded the 2021 Rigor & Relevance Research Award...

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HEC Academics Enjoy Rich Exchange with Station F Startuppers

More than a dozen of HEC’s top faculty members paid a visit to Station F in early December as part of a learning expedition to the world’s biggest startup campus. This was designed to further solidify the strong ties between the business school and this hub of incubating...

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HEC Data Day Returns with Groundbreaking Multidisciplinary Research

The fourth Data Day saw a welcome return to in-person presentations and conversations. 21 months after its previous edition, this hybrid event involved 150 practitioners, researchers and students gathered in the Jouy campus’ T Building. The 2021 edition saw lively...

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7 Professors Join HEC Paris in 2021, with a Focus on AI

A total of seven new professors have reinforced the ranks of HEC’s world-class academic staff. Allow us to introduce you to the seven arriving on campus: Yann Algan, Pablo M. Baquero, Julien Grand-Clément, Armin Steinbach, Klaus M. Miller, Matthew Yeaton and Aluna Wang...

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Andreas Lanz Wins 2021 Lehmann Award with Article on Influencer Marketing

Andreas Lanz’s dissertation-based article was selected to receive the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris.

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Meet the Winners of the BNP Paribas Vernimmen Teaching Prize 2020 & 2021

The annual Pierre Vernimmen Teaching Prize, sponsored by BNP Paribas, recognizes HEC Paris professors for their innovative pedagogy. The Pierre Vernimmen Prize is where the world of education meets the business world. It is an opportunity to honor the professors who...

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PhD Dissertation Defense, Alican Mecit, Marketing

Congratulations to Dr Alican Mecit, Marketing specialization, who successfully defended his Doctoral Dissertation at HEC Paris, on June 15, 2021. Alican will join the Skema Business School as assistant professor.

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Electronic Word-of-Mouth Researchers Are Finalists of 2021 Weitz-Winer-O’Dell Award

A research paper by Kristine de Valck, Marketing Professor at HEC Paris, has been nominated finalist for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. student Ana Babić Rosario and former HEC Paris Professor...

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12 New Research Academics Arrive at HEC Paris

The October 3 Faculty Day featured welcome speeches for a dozen academic figures who join the ranks of HEC research professors, now numbering a total of 120. Faculty & Research Dean Jacques Olivier and Dean Peter Todd greeted the new staff members.

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2019 Data Day Marks New Initiatives

Braving the January 22 snowstorms, around 100 academics, students, company representatives and sponsors attended HEC’s second on-campus Data Day, a wide-ranging conference devoted to the impact of data on research, education and society.

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Lj SHRUM Picture
Department Chair

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Assistant to the Department Chair

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Xiaoxian LIU
Department Assistant

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Read on Knowledge@HEC

man reading a price in a supermarket - thumbnail

How Consumers Read and Memorize a Price

By Marc Vanhuele


Nudging Luxury Consumers to Contribute to Charity

By L. J. Shrum


Online Social Networking for Success: Go Premium or Go Home?

By Andreas Lanz


The Smartphone: Not the Behemoth Feared by Business and Researchers

By Claire Linares, Anne Laure Sellier