Andreas Lanz’s dissertation-based article was selected to receive the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris.

A research paper by Kristine de Valck, Marketing Professor at HEC Paris, has been nominated finalist for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. student Ana Babić Rosario and former HEC Paris Professor...

Congratulations to Dr Ashkan Faramarzi, Marketing specialization, who successfully defended his Doctoral dissertation at HEC Paris, on December 14, 2020. Ashkan joined the ESDES - Lyon Business School as Assistant Professor.

Congratulations to Dr Ana Scekic, Marketing specialization, who successfully defended her Doctoral thesis at HEC Paris, on August 25, 2020. Ana will join the Erasmus University Rotterdam as assistant professor.

Congratulations to Dr Fei Gao, Marketing, who successfully defended his Doctoral thesis at HEC Paris, on May 6, 2020. Fei will join the Bentley University (USA) as Assistant Professor.

Kristine de Valck, Director of the HEC PhD program, Poets&Quants' Professor of the Week with an interesting reading: "Keeping Binge TV Watching from Ruining Your Life".

The October 3 Faculty Day featured welcome speeches for a dozen academic figures who join the ranks of HEC research professors, now numbering a total of 120. Faculty & Research Dean Jacques Olivier and Dean Peter Todd greeted the new staff members.

We are very proud to announce that Dr Laetitia Mimoun, has been chosen by the editorial team of European Journal of Marketing as a Highly Commended Award winner of the 2018 Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing category. Laetitia Mimoun is...

Congratulations to Dr Sukhyun Kim, Marketing specialization, who successfully defended his thesis at HEC Paris, on July 19, 2019. Sukhyun will join a Korean Tech startup "Superbloke" as Chief Marketing Officer (South Korea).

Warm congratulations to all our 2019 PhD graduates. Ali Shantia (Information Systems and Operations Management) - Charles Boissel (Finance) - Elena Fumagalli (Marketing) - Elena Plaksenkova (Strategy and Business Policy) - Jiachen Yang (Management and Human Resources) -...

Kristine de Valck, Director of the HEC Paris PhD Program and Associate Professor of Marketing teaches a pedagogy course to HEC Paris PhD students. She explains the method and challenges of training future professors to become great teachers.

We hope our findings can help consumers understand and rein in emotional impulses that drive their shopping, say two HEC consumer psychology experts. Article published by Nimish Rustagi (HEC PhD 2017) and HEC professor of Marketing LJ Shrum.

Braving the January 22 snowstorms, around 100 academics, students, company representatives and sponsors attended HEC’s second on-campus Data Day, a wide-ranging conference devoted to the impact of data on research, education and society.

Congratulations to Ana Babic Rosario, @HECParisPhD and Assistant Professor of Marketing @UofDenver, Highly Commended Award winner, 2018

HEC Paris today announced it will join a project involving 16 nations and 31 research, advocacy and governmental organizations, geared to reverse the current wave of childhood obesity sweeping through much of Europe. The business school’s researchers are to contribute to...

Since 2010, HEC Paris and Kering, the French holding company of luxury goods have collaborated on an annual educational program in luxury management. The six-week program has attracted students from around the world to learn about a world ranging from haute couture fashion...

Dr. Cathy Liu Yang, Assistant Professor at HEC Paris, has won the Paul E. Green Award for her article “A Bounded Rationality Model of Information Search and Choice in Preference Measurement”, published in the April 2015 issue of the Journal of Marketing Research.

The Luxury Certificate Kering sponsors at HEC Paris is an opportunity for students to learn from some of the industry’s big players, with the Kering eyewear project as a major part of the five-week course. But while it gives students hands-on experience, it also provides...

Professors Shirish Srivastava and Stefan Worm were awarded Syntec Prize 2015 for their research in Operations Management and Information Technology, and Marketing. For its seventh edition, the SYNTEC prize for Management Research which aims to reward the best research...

Dominique Rouziès, EDF Chair Professor at HEC Paris organized a conference on March 26th at HEC Paris on social selling in collaboration with Novamétrie, EDF Entreprises, Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students.

In their article ‘Reaching the rich world’s poorest consumers’ (Harvard Business Review, March 2015), Frédéric Dalsace, professor of marketing and Social Business, Entreprise and Poverty chair professor at HEC Paris, Bénédicte Faivre-Tavignot, affiliate professor of...

Anne-Laure Sellier, HEC Paris Professor of Marketing were among the leading figures to take part in the French Touch Conference, the new tech conference at the cutting edge of innovation in the web industry which was held in New York on June 26 and 27, 2014. The event...