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Marketing

The HEC Paris Marketing Department proudly innovates in both research and pedagogical program development. The department includes more than 20 professors, and is home to a vibrant and successful Ph.D. program that currently numbers nearly 10 doctoral students.

The Marketing faculty’s theoretical, substantive and methodological interests are diverse, spanning areas such as pricing, sales force management, consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital marketing, choice models and social networks. The faculty have published more than 60 articles in the past five years in both applied disciplines such as marketing and consumer behavior and basic disciplines such as economics, psychology, communication and statistics.

The Marketing Department offers academic programs and courses at four levels: Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Many of our programs and courses are developed in close cooperation with companies to ensure a balance between theory and practice.

HEC Paris - S Building - © Jean-Marc Biais
Lead News

Professor Cathy Yang lands prestigious Paul E. Green Award for best article in the Journal of Marketing Research

Dr. Cathy Liu Yang, Assistant Professor at HEC Paris, has won the Paul E. Green Award for her article “ A Bounded Rationality Model of Information Search and Choice in Preference Measurement ”, published in the April 2015 issue of the Journal of Marketing Research.

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CONTACTS

Lj SHRUM Picture
LJ SHRUM
Department Chair

Office: build. W1 - 405

Véronique PERROT
Assistant to the Department Chair

Office: build. W1 - 302

Knowledge articles

People buying ©Robert Kneschke
Marketing

Buying: the effect on self-worth feelings and consumer well-being

By L. J. Shrum, Dr. Nimish Rustagi

©gerasimov174- A typing machine with "Words have power"
Marketing

Understanding the language of persuasion

By Tina M. Lowrey, L. J. Shrum

©francesco chiesa Management of Change - Knowledge HEC Paris
Strategy

Ready for change?

By Giada Di Stefano

HEC Paris Professor Daniel Martinez and Dane Pflueger talking in a room to researchers
Operations Management

Thinking through cannabis markets

By Dane Pflueger, Daniel Martinez Ahloy